ABOUT STORY
“My desire is to inspire you to co-author your life’s narrative alongside your Creator and the people in your life—to allow reflection and application to reshape your character and your leadership.” – Jim Piper, Jr.
Story is a powerful and practical book by leadership coach, consultant, and podcast host Jim Piper, Jr. It’s designed to help you better understand and articulate your personal journey in a way that creates meaningful impact. As you reflect on your experiences—the good, the bad, and the ugly—you’ll uncover new perspectives, grow in self-awareness, and develop stronger leadership habits. This process doesn’t just help you lead yourself; it also enables you to connect more intentionally with others. Additionally, Piper’s insights are rooted in solid theology, reason, empathy, and real-life experience. By sharing lessons from his own life and the lives of those he’s guided, he equips you with practical tools for lasting growth.
Jim Piper, Jr. is a friend and advisor to leaders, the founder of the Lead Today Community, and the host of the Today Counts Show podcast. His clients include entrepreneurs, corporate leaders, athletes, coaches, non-profit leaders, and lead pastors. Most importantly, he is a man of faith and family.

What’s Inside
STORY
PART I: CHILDHOOD STORIES THAT SHAPE US
These chapters explore how our early experiences form our identity and values:
- The Power of Your Story
- Give Me That Old-Time Religion
- Confirmation or Deconstruction
- We’re Not Kids Anymore
- Environments That Shape Convictions
- From My Parents’ Faith to My Own
- Pain Is a Teacher
PART II: THE PEOPLE THAT SHAPE US
In this section, Jim highlights relationships that influence who we become:
- Well, That’s That
- Grandpa Piper
- Side by Side
- From Leper to Leader
- Making a Comeback
- I Want to Be a Better Me
- That Girl
- Life Is Significant
- Life Has Purpose
- Work on Your Life
PART III: LEADERSHIP STORIES THAT SHAPE US
Finally, you’ll dive into moments that mold your leadership approach and character:
- Empowering Others
- Goodbye Insecurity!
- You and Your Boss
- Go Upstream
- Going All In
- Now That’s a Partnership
- No Perfect Report Card for Leaders
- Five Fundamentals
- Sustaining Next-Level Leadership
- Putting in the Work
- Fight Like David
Learn The Secret To Your Story
watch this video
Jim Piper is interviewed by guest host, Winston Harris about his new book, “Story: The Art of Learning From Your Past”. Jim explains that in his opinion God “co-authors” our life story. The key is to properly interpret the story that God is laying out for us. The book is not so much about looking back on our lives but more about taking an inventory to help us become better people and better leaders.
According to Jim, the book isn’t meant to serve as a traditional instruction manual for life or leadership. Instead, his coaching style focuses on discovering a person’s story and using it as a foundation for growth. He often shares relatable examples to encourage reflection. For instance, what strengths can be built upon? Which past wounds still need healing to create space for personal development? Ultimately, reading Story feels like sitting down with Jim as he shares meaningful experiences that mirror life’s ups and downs. It’s not always happy endings and good feelings. As Jim would say, “It’s about the good, the bad, and the ugly”. Make Jim’s book the next addition to your personal library. Learn something new today!
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