Almost all organizational leaders recognize the importance of strategy. You have a vision but how are you going to achieve it? The answer you think is found in your strategy. It’s the HOW question.

However, most often, the HOW question is more effective when you transform it into a WHO question. When you start with the HOW before the WHO, you enter the “doers” path. Though it is common to ask HOW; we should be asking WHO. If you invest yourself in the lower strategy of HOW, you will be consumed by the task. If you invest yourself in the higher strategy of WHO, you will start to scale and increase the capacity of your efforts. You will be creating exponential power.

Here’s how it works: 1. Believe more is accomplished with and through others than on your own. 2. Know where you want to go (WHAT). 3. Recruit skilled and aligned individuals (WHO). 4. Make your job (YOU) supporting and empowering the WHO.

The WHO is tasked to help design and execute the HOW. YOU are to lead by keeping the vision (WHAT) clear and by investing in their success.

Let’s repeat this principle but in different words:

A common goal is 10x more powerful than your individual vision and abilities – believe it or not. A common goal is attractive because it is bigger than one person. The right WHO will figure out the HOW because you have made the WHAT very clear and compelling.

For in fact, the body is not one member but many
1 Corinthians 12:14


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