To begin with, in order to create and obsess over the process, you need to have a clear picture of your desired outcome (WHAT). Additionally, you must be confident that your process leads to the outcome. It is important to keep in mind that a clear outcome is the starting point, as Stephen Covey reminded us. With this in mind, you can start with the end, which is the outcome, the goal, and the vision.

Strategy serves the vision

After establishing the outcome, you can proceed to create the mission, which is a broad statement of WHAT and HOW. Following this, the obsession continues with strategy, goals, and steps or habits. If your outcome is clear, you have the flexibility to make changes to the strategy. The reason for this is that the strategy serves the vision, rather than being the goal or the organization. If your strategy is not working, it can be fixed, provided that your desired OUTCOME is truly your chief aim.

One clear and invigorating outcome

In regard to a desired outcome or chief aim, I’m encouraged when a person or an organization can clearly identify that One Thing. Leadership experts have been shouting from the streets for years: “Too many goals = Zero Goals”. You won’t be successful trying to create a strategy that accomplishes a host of goals.

Align resources to the end

If I were to ask you “What is your Chief Aim?”. How would you answer? If you have it locked and loaded, you will describe one clear and invigorating outcome. When you have that kind of focus, you are ready to align all your resources to that end. Until you do, you will always be busy herding cats.

-A double-minded person is unstable and should not expect to attain what is desired-


For other content inspired by Stephen Covey’s principles, check these recommendations out:

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